Why is link-building so important?
The activity of link-building backlinks has become vital and a key factor in determining the search engine rankings of a website. Backlinks, also known as inbound links or incoming links, are links from other websites that point to a specific page or website. Search engines like Google use these links as a way to evaluate the authority and credibility of a website. The more high-quality backlinks a website has, the higher it will rank in search engine results pages (SERPs), which can lead to increased traffic and visibility for the website.
There are several ways to build backlinks to a website:
- Content creation: Creating high-quality, informative, and engaging content can attract links naturally. This can be done through blog posts, videos, infographics, and other types of content that people would want to share and link to.
- Guest blogging: Writing guest posts for other websites in your industry can help to build backlinks to your website.
- Broken link building: By finding broken links on other websites and offering to replace them with links to your own content, you can gain new backlinks.
- Social media promotion: Share your content on social media platforms and engage with other users to encourage them to visit your website and link to your content.
- Directory submissions: Submit your website to online directories to gain backlinks.
- Forum and community participation: Participating in online forums and communities related to your industry can help to build backlinks through signature links.
- Influencer Outreach: Reaching out to influencers in your industry and asking them to share or link to your content can also be a great way to build backlinks.
How much do Backlinks Cost?
The cost of a backlink can vary greatly depending on the website and the type of link. Some websites may offer a link for free, while others may charge a fee.
Paid links can vary in cost, they may be sold on a one-time basis or on a monthly or annual basis. The cost of a link can depend on the website’s authority, traffic, and niche.
It is important to note that buying backlinks is against Google’s webmaster guidelines and could result in a penalty on your website’s search engine ranking. It’s always better to acquire backlinks naturally by creating high-quality content and promoting it through social media and other channels.
Are all back-links worthwhile?
How do you analyse your site backlinks?
Analysing your existing backlinks is an important step in forming a backlink strategy, it will also serve to identify which pages are performing on an organic backlink basis, therefore able to steer you in the right direction for content creation.
Another important element of backlink analysis is the fact that it will identify any backlinks that are spammy or toxic and should therefore be monitored, or in some cases a request to remove made.
If you would like a list of all your site backlinks, along with a narrative on those external links that exist for your site – you are able to obtain a free report using our BuildTrackPro – backlink checker tool providing you with analysis. There are also paid-for options.