Quality Content and Quality Links
The best blogging platform is arguably set to become build-links.CLUB as it allows businesses to connect with each other and boost performance through networking with other quality businesses, charities, bloggers and copywriters, agencies and corporations on a topic basis.
Is build-links.CLUB a PBN? NO!!
Want to know more about what constitutes good links (white hat) and the grey areas that may exist in the black-hat techniques – try this link from ScreamingFrog.
Quality is the reason Build-links.CLUB is the best blogging platform
This platform facilitates two main purposes:
#1 specialist content
#1 - Allows a website manager/owner to seek highly specialist writing and content.
#2 backlinks opportunities.
#2 – Allows the blogger/copywriter/specialist to submit quality content in return for backlinks opportunities.
Before Publishing your Content Request:
Firstly, you should consider the purpose for developing your online content – there are usually 7 prime reasons to expand your content offering and in order to stay focussed with your content request, I would recommend creating an outline first.
Additionally, it would be wise to critique our existing backlinks, if you would like to check these and obtain a steer on the value of your existing backlinks, try our free backlink checker tool.
- SEO
- Engagement
- Authority
- Social Media Promotion
- Differentiation or Unique Identifier or USP highlighting
- Updating Content – keeping on Trend
- Monetised content – paywalls, subscriptions and affiliations can all provide monetisation opportunities
I would argue that SEO and engagement should always be in the fore-front of your mind and as such I would always try to prepare content that ticks the first two boxes and then additionally facilitates a main additional purpose.
Content Pillars
The purposes of the page should also be able to be categorised within a content pillar:
- EDUCATIONAL
- PROMOTIONAL
- ENGAGEMENT
- COMMUNITY
- ENTERTAINMENT
build-links.CLUB is designed to give the power back to the business in terms of their link-building and outreach activities, it is therefore of utmost importance to us to provide a verified and approved collection of posts and also verified and approved specialists able to write well and those that are able to provide quality links to other bonafide businesses.
It is by providing these frameworks that we are able to make the guarantees that we do and offer the prices and services that we do, essentially creating the best blogging platform available, with the best monetisation and outreach possibilities.
First and foremost, it is important to state that currently every content request gets promoted on one social channel FOC – if you want to capitalise on this service there are paid options also – which, I would encourage you to get in contact with me about.
With the above in mind – if you are looking to achieve a competitive advantage over your competition – you may want to keep your company name discreet or non-visible – we would therefore suggest that you do not provide a company name or company website address within your advert in such instances.
If you do want to use the content request as a boost for promotion and visibility – it is also possible to brand and provide information on your site – you may be looking for content from your customers or profiles that closely match your customers and therefore it would be wise to take the opportunity to get referral traffic to your site through this activity.
Secondly, the copywriter will need information about what it is you are trying to achieve, additionally, I would recommend stating any areas of the site you intend to link through to yourselves, perhaps through a page design CTA or introduction text, if applicable.
Information required to post a Content Request
There is specific information required to post a content request on build-links.CLUB – information about the topic of the site in general terms and the website category or features – for example is it a charity or business, a personal site or local business?
In addition, we ask that you supply specific information relating to the backlinks you are prepared to accept and you must provide links as do-follow links if you are prepared to accept links.
These additional details include – the type of article – you must specify what type of content you are looking for – are you looking to grow video or podcasts? Are you ideally looking for graphics and mixed media? Or, is it simply a text article you are after – these formats of content will likely relate back to the reasons you are looking to build out your content and again makes this first step of planning important to the success of your article and overall content strategies.
You can also specify the length of the article – much of this will depend on the above but you can specify a minimum of 550 words for example, long-form or other from the list of options, and also have a field to select the duration you are prepared to host the backlink for as well as being encouraged to vet the links and provide parameters for inclusion – we also vet the copywriters/specialists and frequently ask for confirmation on what type of sites they are back-linking to, to ensure the quality.
Your site score – the domain authority of the site.
- Why do we need to verify your sites score?
It is important to those looking to write and supply content, and as such this information needs to be made available to the prospective writer – you will likely find that if you have a site score of above 50 you will be viewed as a much better prospect and therefore will get many more responses to your request than say a score of just 20.
Does a low site score mean no one will want to provide the content/backlink? No, not all a website should have a mix of domains linking back to it and the effectiveness of a link will be much more closely linked to topic and therefore your content request should clearly identify a potential article title and detail the website category and context.
Content ideas and potential topic titles?
This should be something that you plan through your content strategy – if you are embarking on content from an SEO perspective then you may want to visit this page on the SEO colour wheel theory – this helps you plan a content project in line with your current content offerings and also helps identify whereabouts you are in your SEO journey.
Generate Content
Additionally, there is this useful link from Hub-Spot that has a handy tool to help you generate blog titles and serves as an additional content topic tool to help you explore the best collection of articles to form content clusters.
