SEO outreach and reciprocal links
Many an inbox is inundated with link-building spam – people promising that they have the ability to generate and publish content on sites of high DR with a link back to your own site – but how do you identify the good ones?
I am often asked, as a freelancer to assist with the identification of quality backlink opportunities and this is essentially where SEO outreach comes into play. If you are looking for information on how to identify a good reciprocal link opportunity and how to get started building reciprocal links you will find many resources and information on build-links.CLUB to assist you in making your endeavour a success.
Should I spend a proportion of my marketing budget on SEO outreach?
SEO outreach is a rapidly growing and highly competitive niche sector within the broader field of digital marketing. The value of SEO outreach can vary depending on several factors, including the size and scope of the campaign, the target audience, and the specific goals and objectives of the campaign.
Some of the factors that can influence the value of SEO outreach include:
Quality of the outreach: The effectiveness of SEO outreach campaigns is heavily reliant on the quality of the content and the ability of the campaign planning to tie together strong and linked website campaigns with the outreach strategy. High-quality, targeted content that resonates with the target audience can generate significant value for a business.
Industry competition: The level of competition within a particular industry or niche can also impact the value of SEO outreach. In highly competitive industries, SEO outreach can be critical for gaining a competitive edge and building brand awareness.
Campaign goals: Finally, the specific goals and objectives of an SEO outreach campaign can also impact its value. Whether the goal is to increase website traffic, generate leads, or build brand awareness, a well-executed SEO outreach campaign can help achieve these goals and deliver significant value for a business.
Overall, SEO outreach is a valuable and essential element of SEO that can provide significant benefits for businesses of all sizes and industries, as long as it is approached strategically and executed effectively.
How much should I spend on SEO outreach?
Generally SEO budgets should be equated from marketing budgets, these should stem from asking things such as :
Do you want aggressive marketing to achieve growth or to achieve a new launch? Are you looking at maintaining your turnover or perhaps you want to focus on areas of customer retention?
The answers to these questions should allow you to set your marketing budget as a percentage of your company turnover.
I would argue that your website should not be part of that budget – it is one of the most important marketing tools, but in many cases is also your shop-window, your comms platform and CRM system, it is your community voice, in that its content should not only provide information and engagement from a marketing perspective, but also provide the social communication and connection to your customers, suppliers and contractors, distributors and network.
If your marketing budget is approximately 10% of your turnover, this should allow steady growth in average market conditions, SEO as a percentage of marketing spend has been on the rise during recent years and I would suggest that a budget of between 8-15% should be considered appropriate for SEO spend.
What is the best way to achieve success with SEO outreach?
Outreach is an essential part of SEO and larger companies will sink thousands of pounds into building links and creating content, the ability of a good SEO manager to work in tandem with a PR agency or consultant is essential and the directory or black-hat methods of link building should be avoided at all cost. In addition the quality of the content – and – going back to my earlier point, the effectiveness of link building is essentially down to the ability of the campaign manager to weave an effective strategy into this excellent content, ensuring the backlinks and domains are of an appropriate ‘match’ to the target profiles you are trying to reach.
According to the latest statistics from the UK government’s Office for National Statistics, the digital sector as a whole employs over 2.9 million people in the UK, accounting for approximately 9% of total UK employment. This includes a range of occupations related to digital marketing, such as SEO specialists, digital marketing managers, social media managers, content marketers, and more. The growth of this sector is expected to increase at a rate 5x faster than any other sector – this should give you some indication that where there is growth there is opportunity, often however, this can also allow less skilled people having to take-up the slack due to very high demand. At such times it is best to take a look around – your business is successful and trading with (likely) a vast network of contacts – this is where build-links.CLUB allows you to stay in control and quite literally build your outreach without having to publish your highest worth clients or spend many thousands on outreach.
The rapid growth of the digital sector in recent years, is due to the many businesses increasingly investing in digital marketing and SEO, and the digital transformation to reach and engage with customers online.
The most recent events in regards to Apple IOS, cookies and GDPR have made the marketers job increasingly difficult and as a result much of the paid social and display spends have been cut. The trend is, (and this is in my opinion a good trend) to reallocate this spend towards areas of content creation, the way media is served is increasingly advanced allowing much more complex imagery to be served much faster and these advances also benefit the serving of video and immersive technical experiences. The rise in popularity in podcasts is also generating a new avenue of marketing spend and as such to focus on these deliveries should ensure a much more engaging and loyal experience to your audience.
The key to all this is – ensuring you have an outreach budget to get these media experiences noticed and a combination of organic social and outreach is, in my opinion, one of the most important aspects of your campaign strategy and SEO work.
Build-Links.CLUB is a Martech platform that allows you to connect, research and message other website managers and business owners to find content that is of reciprocal value to – you the content creator and the content requestor – website/domain looking for niche or specialist content to publish on their site.
Create an account – for free and select a membership package (free for a limited time) you can then view and respond content requests – allowing you to create a new backlink and also you will be able to post a request for specialist content.